![Why Most Small Businesses Think They're Making Money (But Aren't)]()
Why Most Small Businesses Think They're Making Money (But Aren't)
Small business owners often believe they are profitable when they are not, because they confuse three different things: revenue (sales), profit (an accounting result after all real costs), and cash flow (money actually available). This cornerstone guide explains why a business can show a profit on paper yet run out of cash, reveals six recurring patterns — the Profit–Cash Gap, the Working-Capital Trap, the Invisible Owner's Wage, Phantom Profit from Uncounted Costs, Mistaking Inflows for Earnings, and Commingled Finances Blindness — and shows why the problem hits African MSMEs harder given the large finance gap, informality and late payment. It gives a practical fix: separate and track three questions — Are we selling enough? Are we truly profitable after all real costs? Do we have cash when we need it? — supported by separating business and personal accounts and paying yourself a defined wage.
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