Sample report

What a Business Health Report actually looks like

This is an illustrative example built from a fictional small retail business, shown here so you know exactly what to expect before you start. Your own report will be personalized to your business.

SAMPLE · Kemi's Fabrics — retail, Lagos (illustrative example)
72
Overall Business Health Score
Healthy, with room to improve

Cash Flow

Your cash position is generally stable, but tightens noticeably in the two weeks before month end. This pattern usually points to payment timing rather than a real shortfall.

Cash flow stability: Strong

Profitability

Your margin is thinner than it should be given your sales volume — largely driven by discounting on your two highest-volume product lines.

Profit margin: Watch

Customers

A small group of customers accounts for a large share of revenue. This is efficient today, but leaves the business exposed if any one of them slows down.

Customer concentration: At risk

Trend

Overall business health has improved over the last 90 days, driven mainly by more consistent cash collection.

90-day trend: Improving

Recommendations

Fix first

Review discounting on your top two product lines — small changes here have the largest effect on margin.

Fix next

Reduce reliance on your largest customers by developing two to three new, smaller accounts.

Keep doing

Your cash collection process is working well — keep it consistent as you grow.

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